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Research Resources

Forming Strategic Alliances
By Richard Steckel & Oster, Sharon M, Generating and Sustaining Nonprofit Earned Income: A Guide to Successful Enterprise Strategies. Jossey-Bass. Part II No.10., 2004

Identifies business and sociocultural trends that promote strategic alliances between corporations and nonprofit organizations in the United States. Gives practical advice about identifying potential corporate partners and how to approach them.

>> View Article  |  created on: 06/13/2006