HLL, ITC draw up two-pronged strategies to woo customers
By LALITHA SRINIVASAN, The Financial Express, August 31, 2006
India’a largest FMCG company Hindustan Lever Ltd (HLL) is gearing up to launch its rural initiative ‘Project Shakti’ in Bihar and Jharkhand very soon.
With this, Project Shakti will be operational across all states in India. The company also plans to cover 500,000 villages with 100,000 Shakti Ammas (women entrepreneurs) in the next two years. Competitor ITC Ltd is also planning to set up 50 Choupal Sagars (rural super stores) by the end of this fiscal year.
Clearly, India’s two major FMCG players in rural markets are now extending their reach to woo new consumers.
>> View Article | created on: 09/08/2006
