The William Davidson Institute
The William Davidson Institute
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Research Resources

Training: "Market Research for Microfinance Institutions"
New Delhi, March 11, 2008 (Arth - The Centre for Financial Research)

Specifically, the training is aimed to:

  • Augment understanding of the 'financial landscape' in which the institution is operating
  • Augment knowledge of methods to understand consumer psyche and preferences in general and to gauge their perception of the institution and its services in particular
  • Enhance knowledge and skills to objectively comprehend product attributes such as price, delivery channel, repayment terms etc.
  • Impart skills for assessment and analysis of risk/vulnerability and to gauge business opportunities.
For more info, please visit http://www.responsenet.org/show.detail.asp?id=7868.

>> View Article  |  created on: 02/19/2008