Selling to the Poor
By Kay Johnson & Xa Nhon, , September 11, 2008
The Anglo-Dutch firm Unilever has been successfully selling household products in developing countries for more than a decade. Unilever's Vietnam subsidiary alone saw sales rise 23% last year to more than $300 million because of aggressive efforts to reach remote parts of the country through an extensive network of more than 100,000 independent sales representatives.
>> View Article | created on: 09/11/2008
