The William Davidson Institute’s Strategic HR Network Europe (SHRNE) is the premier networking and educational forum for HR executives responsible for Europe. SHRNE bridges contemporary academic research with state-of-the-art HR strategy. SHRNE is open to HR executives from throughout Europe. HR vice presidents and directors meet twice a year in Europe to learn from top HR and Strategy professors and to share ideas and best practices.

Upcoming Workshop:

Winning the Game: The Role of HR Management in Competitive Advantage, Innovation & Consumer Satisfaction

Human resources management in today's complex, changing, and competitive world is more challenging than ever. To be successful, therefore, requires a more robust vision of human resources management, with an expanded and indispensable role in the organization, which is communicated effectively to both internal and external constituents. This seminar, therefore, elevates human resources from the tactical to the strategic level, and re-casts it as an integral component of an organization's success. More specifically, it presents a number of competitive, strategic, and marketing frameworks, and identifies the ways in which human resource management contributes value.

During the seminar, the participants will learn selected new concepts (for example, the R-A theory of competition; the concepts of consumer value and loyalty, the concepts of competitive advantage and sustainability; the process of diffusion of innovation; the new concepts of marketing, The Big Picture Framework; the 4 Is model of services) and will work on the integration of these concepts into the activities of their companies.

John Branch currently teaches marketing and international business courses at the undergraduate, M.B.A., and executive levels at the Ross School of Business at the University of Michigan (U.S.A.). He is also affiliated with the University’s Center for Russian, East European, & Eurasian Studies. He has also served as an adjunct or visiting professor at more than 40 business schools throughout world, including the Rotterdam School of Management (Netherlands), the Zagreb School of Economics and Management (Croatia), ESAN (Peru), and the Sasin Graduate Institute of Administration (Thailand). He was also a visiting scholar at Queen Elizabeth House of the University of Oxford (England) and at the J. L. Kellogg Graduate School of Management of Northwestern University (U.S.A.). Professor Branch has been involved in a variety of European Union and other government-funded development projects, most notably in the republics of the former U.S.S.R., including Kyrghyzstan, Ukraine, and Uzbekistan, and in those of Eastern and Central Europe. He has also conducted management training and consulting in numerous international companies, including British American Tobacco, Anheuser-Busch, British Telecom, Cargill, Mercedes Benz, Oracle, Coca-Cola, Michelin, Ericsson, and Nestlé.

Recent Workshops

SOCIAL MEDIA BEST PRACTICES FOR HR PROFESSIONALS

Increasingly, organizations are using social media tools to find the best employees globally. Though traditional recruitment channels still hold value, social media are heavily used by younger generations and can provide an inexpensive communication channel for attracting talent.

The Spring 2012 workshop focused on recruiting and retaining employees the social media way, i.e. how organizations can use social media for recruitment and communication with current and future employee base. Participants learned how to use LinkedIn, Twitter, and Facebook and other social media channels for HR recruitment, and discussed how networking tools can help retain current employees.

Prospective, current, and future employees, vendors, and customers are using social media. Monitoring social media sites can help organizations learn what stakeholders are saying and hearing about the organization. Social media therefore are used as sources of word of mouth communication. Organizations need to ensure that social media are used appropriately lest they lose control of the messages being shared by and with stakeholder groups.

The second part of the workshop was devoted to developing social media policies that build and protect corporate reputations including codes of conduct for employee use of social media. Participants learned the steps in creating a social media policy, review best practices in social media policies, and began creating a social media policy that would work for their organizations and employees.

Tracy Tuten Ph.D., author of Advertising 2.0: Social Media Marketing in a Web 2.0 World, is an associate professor of marketing at East Carolina University. Her research in social media focuses on social media best practices, brand engagement online, using game advertising, alternate reality games, and virtual worlds. Frequently quoted in the press, including in the New York Times, Brandweek, the International Herald Tribune, and the Washington Post, she is a leading contributor to industry views on leveraging the Internet for branding. . Her research has appeared in Psychology & Marketing, the Journal of Business Research, and Social Science Computer Review, among other journals.

Negotiating Mindfully: How HR Professionals can Tap the Power of Positive & Negative Emotions in Organizations

October 20-21, 2011
Vienna, Austria

Emotions are not only an organic part of social interactions, they provide information, motivate, and serve as influence tactics that impact organizational processes. People in organizations constantly engage in social interactions that are negotiations within and across departmental and firm boundaries. Professor Kopelman’s research on negotiations suggests that emotions influence the likelihood of engaging in a project, the ability to create and claim value within a given task, and the quality of the personal relationship. An effective negotiator needs to strategically manage emotions. This workshop focuses on strategies to develop negotiation expertise in emotion management. Participants examine the importance of culture on emotional expression norms (what is appropriate in an organizational environment). Participants explore how mindful and strategic emotion management leads negotiators to develop positive regard for the self and other, and improve task outcomes. Participants engage in action-based learning to explore strategic emotion management in negotiations.

Shirli Kopelman is a negotiation professor at the Ross School of Business at the University of Michigan. She holds a PhD in Management and Organizations and an MS in Organization Behavior from the Kellogg School of Management, as well as a BA in Psychology from the Hebrew University of Jerusalem. She is currently serving as the executive officer of the International Association of Conflict Management (IACM).

Click here for more on previous workshops

Network Benefits

The Strategic HR Network Europe allows members to:

• Make a greater strategic impact on their organizations. Members interact with some of the world’s leading thinkers in the field of HR through the bi-annual workshops.
• Network with other top-level HR executives. Members create a powerful peer network at professor-led seminars, best practices-sharing roundtables, and through a special members-only SHRNE website.
• Learn from peers in other industries. SHRNE features members from a large variety of industries.

 Current SHRNE members include:

Testimonials

Roman Zavurka of Zentiva talks about the benefits of membership.
Click here to view the clip.
( Windows Media format)

"The Network offers a great opportunity for learning...In every session, I've gotten some good insights that have helped me in evaulating and strengthening the HR activities in our bank."
- Evert Vandenbussche, Board Member, CSOB Bank

"I like the framework of SHRNE: biannual seminars on HR topics delivered by HR professors from well-known universities, in combination with a small group of high-level HR people working in the Central Europe region." - Jos Duijsters, Vice President HR, StarBev 

For More Information

For membership information, including details on our program that allows you to attend at a special discounted guest fee to see if SHRNE is right for you, contact:
Sonia Ferencikova | HRN Director | Bratislava | Slovakia | Email sferencik@stonline.sk
Amy Gillett | Director of Executive Education | Ann Arbor, Michigan | USA | Email gilletta@umich.edu