GlobaLens is the publisher and distributor of cutting-edge, impactful, high-quality teaching materials for excellence in global business education.  It operates under the William Davidson Institute at the University of Michigan Ross School of Business.  In addition to providing exceptional materials that professors use to help students understand international business operations, GlobaLens offers bundled publication and sales assistance to business faculty members who want to teach and distribute their materials.

CASES

Focused on educational outreach, WDI creates and disseminates teaching materials. WDI employs professional writers and educators who develop business case studies and other teaching materials based on the experiences of global corporations, governments, non-profit organizations, and non-governmental organizations. The writers also work closely with thought leaders and faculty worldwide to turn their research into classroom material. Through GlobaLens, WDI assists outstanding professors to publish, market, and distribute high-quality business education teaching material that would otherwise go unrecognized.

COURSES

GlobaLens promotes the teaching of international business courses by providing faculty with a platform to share their syllabi. GlobaLens assists faculty in their search for syllabi on specific topics and in creating their own unique courses from the accumulated wisdom of others.  Our expanding Syllabus Library contains past and current courses taught at top-tier business schools.

COMMUNITY

GlobaLens serves as a community forum for faculty. Registered users may start discussions about developments in the IB field, new teaching materials posted, or specific questions about why to use a specific case study to illustrate a lesson in class. We hope that our GlobaLens community will prove to be a valuable resource to educators all over the world.

The GlobaLens Team

Bob Kennedy
Executive Director

Dr. Kennedy's research and course development activities focus on business strategy and industry dynamics following economic reform in developing countries. Dr. Kennedy has published in leading economics and management journals and has written more than 60 case studies and notes on business issues in emerging markets. Since 2000, he has been exploring the drivers and implications of the globalization of service activities. Dr. Kennedy has written extensively on this widely debated issue of offshoring service activities and the profound impact on businesses and governments in both developed and developing countries. 

Marc Robinson
Director, Educational Outreach

Dr. Robinson joined the William Davidson Institute in 2009 following careers in the Air Force and college and university leadership. He has more than 20 years of operations and leadership experience. His previous positions include executive-level roles at NATO, community colleges, non-profit organizations, and universities. Marc’s teaching, research and course development activities focus on adult learning and education leadership. He has published in leading education journals and textbooks, and has written extensively on higher education leadership issues. Marc earned his Bachelor of Science in engineering and international relations from the United States Air Force Academy, his Master of Science in Strategic intelligence from the Joint Military Intelligence College, and his Master of Science and Doctor of Philosophy in higher education leadership from Capella University.