Knowledge Sharing

Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value

In Next Generation Business Strategies for the Base of the Pyramid, Ted London, Stuart L. Hart, and six leading BoP thought and practice leaders show how to apply today’s most significant BoP innovations, techniques, and business models. London, Hart, and their contributors go beyond providing low-cost products and extending distribution reach by demonstrating how to promote market development, innovation, and capability creation “with” BoP new customers, not “at” them. This publication is available through Amazon and Barnes & Noble.

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