WDI Aids Rwandan Women At Expos
For the second year, graduates of the Goldman Sachs 10,000 Women Entrepreneur Certificate Program are participating in the Rwanda Expo. The entrepreneurship program is organized by the William Davidson Institute, in cooperation with the School of Finance & Banking in Kigali.
The 13-day expo, Rwanda’s largest and most prominent, featured more than 400 exhibitors from 20 countries and was organized by the Private Sector Federation - Rwanda’s governmental organization for business promotion - and the Ministry of Trade and Industry. It ended Aug. 10.
Expos play an important role in the Rwandan business sector, helping businesses reach out to potential customers and investors. WDI encourages program graduates to participate in some of the 100 expos that are held throughout the year around Rwanda. Last year, graduates reported making great sales during the national expo and gaining new clients.
In preparation for this year’s expo, WDI trained the nine women participating on how to maximize the benefits of expos as part of the many wrap-around, post-graduation services the program provides to its graduates.
WDI also holds a mini-expo at the program graduation ceremonies, which highlights the great businesses of the graduates and gives the women a chance to practice their expo skills.
“The Expo is a wonderful opportunity for our graduates to showcase their wares to an international audience of buyers and potential investors,” said WDI Program Manager Sharolyn Arnett. “This event gives great visibility not only to our graduates, but also the 10,000 Women program.”