WDI Publishing Exhibits at Major Educator Conference
Monday, September 12, 2016
WDI Case Publishing recently exhibited at the prestigious Academy of Management (AOM) conference, the fourth time the case study publisher has had a booth at one of the biggest annual gatherings of students, academics, scholars and professionals interested in the academic study of management and organization practices.
This year’s AOM meeting, held in August in Anaheim, Calif., drew more than 10,000 registrants. WDI had previously attended AOM conferences in 2012, 2013 and 2014. WDI Case Publishing was a primary event sponsor in 2012.
“This event is advantageous for WDI because it gives us an opportunity to network with other publishing colleagues, and keep an eye on trends and gaps in the market,” said Sandy Draheim, manager of marketing and case publishing at WDI.
WDI’s booth in Anaheim featured WDI Publishing’s new branding and samples of its cases in each core business discipline, plus several in the social impact topic area. Faculty attendees from the U.S. as well as abroad were most interested in cases covering topics such as organizational behavior, strategy, and international business. Professors expressed interest in WDI Publishing’s unique collection of social impact case studies as well. There also were many, many requests for WDI Publishing’s case submission requirements.
“It was gratifying that nearly all visitors to our booth had heard of, and were aware of, WDI Publishing, and most had already visited our website or adopted at least one of our cases,” Draheim said. “I also displayed our new WDI brochure and received many inquiries about the Institute’s work.”