WDI Publishing Launches New E-Commerce Site, User Interface
Thursday, May 4, 2017
WDI Publishing, the Institute’s business case study initiative, has unveiled a new e-commerce website that features a clean, more intuitive design, a smoother transaction and checkout process and more flexibility to update the site with the latest cases, news and events.
Key features of the new website are: an improved coursepack builder that allows faculty to bundle any group of WDI Publishing materials into a specific group and get a code students can use to purchase it; a more robust resource center that includes how-to documents and videos, updated case submission details; enhanced author directories; partner pages outlining all the cases related to that partner (centers and institutes at the Ross School of Business, such as the Erb Institute), and the latest news and events occurring there; and a customizable homepage to highlight a new case or series.
WDI Publishing works with faculty to professionally publish high quality, relevant business cases that are sold to universities around the world. It features more than 425 total products, mostly case studies, but also conceptual notes, exercises, and profiles from 301 authors. The site currently has 22,000 total user accounts and 9,000 faculty user accounts.
“Our customers now should have a better overall user experience when visiting our website,” said Sandy Draheim, manager of WDI’s case publishing and marketing. “The site has a much improved and cleaner look and feel, and is much more intuitive and professional-looking. The e-commerce aspects, especially the checkout process, is more straightforward and clear.
“I’m most excited that we have significantly increased our ability to customize not only our home page, but each of partner pages with news, events, and featured authors and cases. Also, we can now easily create unique pages for special events, such as a case writing competition.”WDI Publishing has a large catalog of international business and social impact materials, in addition to core business cases, which have been adopted at leading business schools, including Stanford, Yale, Columbia, Cornell, Duke, Princeton, and dozens more across the globe. In addition, WDI Publishing cases have been used by Fortune 500 corporations, such as Goldman Sachs, Nestlé, American Express, and Grainger in internal training programs.
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