Approaching Growth through Focus on Organizational CultureMarch 2015 - April 2015
The LiveWell Institute for Rehabilitation Medicine is based in the city of Madurai, India. It was established by Dr. Aravind Srinivasan of the Aravind Eye Care System (AECS) to address the growing need for rehabilitative care medicine in India. It provides step-down care for patients who have undergone a major illness or injury and need to relearn daily living skills in order to retain their mobility and independence.
University of Michigan student teams have worked with Dr. Srinivasan since 2010 when a market entry strategy for the geriatric rehab market was first developed. Since then projects have ranged from developing a community engagement model to developing a replicable model of LiveWell operations that could be used for expanding to other sites within India.
Over the next three to five years, LiveWell aims to expand its facility from 35 to 100 beds. A University of Michigan Ross School Multidisciplinary Action Project (MAP) student team was engaged to help LiveWell approach its growth through a cultural lens with focus on values, people, and operations. The objective of the project was to define the fundamentals required for the expansion of the facility with culture as the central focus.