Programs & Projects

GE Healthcare

2011

Overview

GE Healthcare’s Maternal Infant Care has been a pioneer in advancing neonatal care products worldwide including its Infant Warmer, phototherapy units, and incubators. GE Healthcare’s Rural Health Initiative has taken the company into new, underserved markets. Ross student intern John Moore helped the Maternal Infant Care business understand these new markets and defined a strategy to viably serve them in order to positively affect infant mortality rates in Base of the Pyramid markets.


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