Market Entry Strategy for Geriatric RehabilitationJanuary 2017 - April 2017
Unicorpus Health Foundation is located in the city of Hyderabad, India. It was established by a core group of eight clinicians to provide healthcare to the elderly in the city. Their target market is population segments that cannot afford the more expensive for-profit hospitals but still have the ability to pay something instead of using the government system. The team worked on a business plan for a self-sustaining rehabilitation center in Hyderabad. The plan incorporated recommendations on types of services that should be offered as well as best practices and conceptual frameworks that Unicorpus can use as they continue to refine their strategy and business model.