Programs & Projects

Market entry strategy for neurological-rehab facility (BA685)

January 17, 2017 - April 17, 2017

Overview

LiveWell is a specialty rehabilitation center aiming to improve the accessibility of high quality neurological-rehabilitation in Hyderabad, India and provide step-down care for patients who have experienced brain trauma such as stroke, brain injury, or brain surgery. A team was engaged to complete a market analysis, including analysis of the current state of the market, barriers to entry, and competition, and recommend a market entry strategy. The team developed a market entry strategy and provided recommendations around patient & physician awareness, pricing models and recruitment of medical staff.


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