Programs & Projects

MHealth Ventures India

2011

Overview

MHealth Ventures India (MVI) was formed in late 2010 to bring reliable healthcare advice to communities in India at an affordable cost. Its first product was a “call-a-doctor” service that allowed anyone speak to a doctor 24/7 in Hindi, Marathi, and English for as little as 75 cents USD per consultation. The service targets 40 million Hindi- and Marathi-speaking households who lack medical care, but have access to mobile phones. Ross student intern Neelay Choudhury worked with MVI to develop a distribution strategy, including how MVI should grow geographically; financial projections; staffing/resourcing; and investment requirements. Choudhury also developed a set of bundled product concepts that MVI could use to approach prospective partners, as well as a method to assess the attractiveness of bundled product and distribution options.


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