Identification of Customer Market for New Medical Device for Indian Market
2013Overview
Philips Healthcare is a diversified health and well-being company focused on improving people’s lives through timely innovations. Philips Ultrasound is a business unit of the Philips Healthcare sector and was marketing a low-cost ultrasound for the Base of the Pyramid market. Student intern Stephen Ahn worked with Philips to introduce an affordable ultrasound machine to the Indian market. Specifically, Ahn identified customer segmentation opportunities.