In collaboration with the Ross School of Business, WDI organizes international MAP projects specifically in emerging markets.  WDI MAP projects are typically aligned with our Base of the Pyramid or the Business of Healthcare initiatives. 

For more details about MAP, click the following links:

     What is MAP?

     How does MAP Work?

     MAP Project Roles

             Note: WDI MAP teams consist of 4 students only. 

     The Practice of Action-Based Learning

     Making MAP Succeed

Over the years, WDI has partnered with large, medium and small companies and nonprofit organizations operating in emerging market economies to develop a marketing strategy, identify new processes, or target new opportunities for growth.  Recent partners have included Abt Associates, Acumen Fund, Aravind Eye Hospital, CARE USA and CARE Bangladesh, CEMEX, Grassroots Business Fund (GBF), GE Healthcare, the Hershey Company, Pfizer, VisionSpring, and several hospitals in Uganda and Rwanda. 

For further information or to explore the possibility of sponsoring a WDI-MAP project in your organization next year, please send an email to  WDI-MAPInfo@umich.edu.