b'C O N S U LT I N GTHE BUSINESS OF SUSTAINING HEALTHCAREApplying market solutions for growth, improved accessAs country incomes risea plan to open a clinical andconcrete things they needed and Dominican Republiccosmetic dermatology clinicto do to move their clinic approaches graduationto cross-subsidize its HIVtoward financial sustainability, from international donorservices. As an addition to thesaid Pascale Leroueil, the support, clinics like Clinicaengagement with SHOPS Plus,Vice President of Healthcare de Familia (CdF) need toWDI also worked with CdF toat WDI. In many ways, this figure out how to reachprovide pricing guidance andproject perfectly embodies the financial self-sustainability.help build the clinics businessInstitutes vision of partnering WDIs Healthcare team firstcase for securing funding forto solve a business challenge.partnered with the small HIVthe dermatology clinic using clinic and NGO through aa new type of investment. With confidence in WDIs technical project as part ofprevious work, CdF asked the USAIDs Sustaining HealthTo assist CdF with buildingInstitute to help develop the Outcomes through the Privateknowledge around what itbusiness case and investorLeft to right: Hilda Peguero, Rhina Reyes, Mina Halpern, Kellys Sector (SHOPS Plus) effort. means to create a sustainablepitch for the prospectiveKing and Luz Messina celebrating a moment at Clinica de Familia.business model, WDI alsodermatology clinic. CdF In keeping with WDIs missiondeveloped a Business 101 crashdelivered the pitch to a to apply core businesscourse for the clinics leaders.longtime partner, the Pincus principles to such challenges,The course covered conceptsFoundation, which was the healthcare team workedsuch as basic market research,interested in moving from a with CdF to find new wayshow patient and payer mixesgrant-based donor organization to increase revenue, therebycan affect revenue, and how totoward something similar to a supporting the provisionconduct break-even analyses. low-interest rate loan model.of HIV services toward the care of those in vulnerableWe were excited to work populations. Based on awith CdF to help build the previous recommendation fromconnection between abstract the Institute, CdF developedbusiness concepts and the THE WILLIAM DAVIDSON INSTITUTE 9'