The Base of the Pyramid Promise


The Base of the Pyramid Promise: Building Businesses with Impact and Scale

Authored by Ted London, this book draws on over 25 years of experience across eighty countries and offers concrete guidelines for how to build better enterprises while simultaneously alleviating poverty. TedBookcover_1.13.2016

In this book, London outlines three key components that must be integrated to achieve results: the lived experiences of enterprises to date — both successes and failures; the development of an ecosystem that is conducive to market creation; and the voices of the poor so that entrants can truly understand what poverty alleviation is about. London provides aspiring market leaders and their stakeholders with the tools and techniques needed to succeed in the unique, opportunity-rich BoP.

Read a blog post on the new book here.

As economic growth slows in the developed world, the Base of the Pyramid (BoP) represents perhaps the last great, untapped market. Of the world’s 7 billion inhabitants, around 4 billion live in low-income markets in the developing world. These 4 billion people deserve — and increasingly, are demanding — better lives.

At the same time, the business community seeks new opportunities for growth, and the development community is striving to increase its impact. With these forces converging, the potential for mutual value creation is tremendous. This book provides a roadmap for realizing that potential.


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