“Like many, I’ve struggled with how to bring innovation to mean­ingful scale, while never sacrific­ing the north star of impact. This book offers a blueprint that will enable social entrepreneurs and enterprise leaders to apply hard fought lessons and avoid key missteps; it offers the right tools to translate intention to action. I wish I had Ted’s guidance when I founded Root Capital. An invaluable contribution.” — Willy Foote, Founder & CEO, Root Capital




“Ted’s book couldn’t have come at a better time! After a tough, fifteen-year journey through un­mapped territory, BoP entrepre­neurs are eyeing the future with cautious optimism. They will gain immensely from the strate­gies laid out in this field guide, distilled from Ted’s ring-side view of several failed business models, many drawn-out experiments, and successful initiatives operat­ing at scale.” —  S. Sivakumar, Architect, ITC e-Choupal & Chief Executive, ITC Agri Business Division



“In this must-read book, Ted London draws on over a decade of experience linking two former­ly separate domains: the business world and the development com­munity. He provides an integrat­ed set of tools, frameworks, and strategies for successfully enhanc­ing the chances of the more than 4 billion poor through entrepre­neurship and venture creation. With this book, we may finally fulfill the base of the pyramid promise.” — Stuart L. Hart, University of Vermont & co-author of The Fortune at the Bottom of the Pyramid



“Ted’s vision combines clear thinking, refreshing humility, and a roadmap for audacious individuals who are ready to take on some of the world’s toughest challenges. This is an important book for seekers, learners, and especially doers who reject the status quo and are determined to make real change.” — Jacqueline Novogratz, Founder & CEO, Acumen




“Highly practical and based on deep insights. This book offers one of the most convincing accounts yet of the role BoP enterprises play in poverty alleviation.” — Paul Polman, CEO, Unilever

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