Next Generation BoP Book

NextGen BoP Book 166

Next Generation Strategies
for the Base of the Pyramid:
New Approaches for
Building Mutual Value

Ted London and Stuart L. Hart

This new book offers insights for
building scalable, profitable businesses
that are sustainable, and can
truly help alleviate social ills.
Available in bookstores,
online at
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Base of the Pyramid


BoP Domain | Areas of Expertise | Collaboration Model

Bop domain

The Base of the Pyramid (BoP) domain aligns business-oriented incentives for growth, innovation, and profits with the development community’s efforts to create a more inclusive capitalism. WDI’s Base of the Pyramid (BoP) research initiative, under the direction of Dr. Ted London, is a global leader in the BoP domain.  Click below to see where we work:

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The WDI BoP team helps for-profit enterprises, non-profit initiatives, and development organizations grow successful BoP enterprises while maximizing their poverty alleviation outcomes. Our overall goal is to have a substantial and long-lasting impact on the design and development of business ventures that serve the approximately four billion people in BoP markets.  To achieve this goal, we offer unique programs that engage with a variety of partners.  


Our experience working with organizations across multiple contexts, sectors and geographies is shaped by our expertise in three key areas: Venture Development, Market Creation, and Impact Assessment.  
The WDI BoP team leverages its substantial experience in effective venture development to support enterprise leaders in their BoP development efforts.  The BoP team also works with organizations to guide them through the process of market creation, including generating partnerships with nontraditional partners and understanding collaboration success factors from both the local and macro perspective.  Finally, Dr. Ted London of the BoP team developed the Base of the Pyramid Impact Assessment Framework, a manager-friendly tool and associated implementation process, to provide a systematic approach that allows ventures to efficiently assess and enhance value creation, and with it, enterprise success.  To read more about our work in these fields, please click here.

Collaboration model

Guiding all of our engagements and partnerships is our deep commitment to developing Actionable Knowledge. The WDI BoP team uses our Leadership Development, Field-based Projects, and Long-term Partnerships to generate intellectual capital that influences the development of the BoP domain.  


Leadership Development:

The WDI BoP team enhances leadership talent in the BoP space and encourages cross-sector collaboration by providing customized BoP-oriented executive education programs and workshops, delivering keynote addresses at conferences and for organizational leadership teams, hosting conferences that convene thought leaders,  and by teaching an MBA BoP class at the University of Michigan. Click here to see some of our past work related to leadership development. Ways that you can engage with the WDI BoP team include:

 You can also see the latest news about the WDI BoP Team or see our latest videos.

Field-Based Projects:

The WDI BoP team works in the field on numerous projects with a variety of partners in Africa, Asia, and Latin America on projects related to Impact Assessment, Venture Development, and Centers of Excellence. We also connect organizations with top-level University of Michigan graduate students through established and well-structured programs such as WDI’s Global Impact Internship Program and Multidisciplinary Action Projects. Click here to see some of our past field based project work. Ways that you can engage with the WDI BoP team include:

Long-Term Partnerships:

The WDI BoP team engages in long-term research projects with leading organizations to perform action-based research that generates knowledge that will shape and move forward the BoP domain. Currently, the WDI BoP team is partnering with the Rockefeller Foundation to assess the impact enterprise landscape and determine how best to engage in this domain in a meaningful and productive way. The WDI BoP team is also partnering with Rockefeller to explore the existing and potential impact souring opportunity.  The WDI BoP team is also currently working with the Bernard Van Leer Foundation (BvLF) to explore the impacts that BoP ventures can have on the lives of children up to eight years old and how to measure and improve that impact using the BoP impact assessment framework.  Click here to see some of our current and past long term partnerships.  Ways that you can engage with the WDI BoP team include:

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Engage With Us

The WDI BoP team has developed a collaboration model that allows us to work with a wide variety of organizations and offer a number of different engagement opportunities.  Please visit our library of videos here.