Base of the Pyramid
The Base of the Pyramid (BoP) domain aligns business-oriented incentives for growth, innovation, and profits with the development community’s efforts to create a more inclusive capitalism. WDI’s Base of the Pyramid (BoP) research initiative, under the direction of Dr. Ted London, is a global leader in the BoP domain. Click below to see where we work:
The WDI BoP team helps for-profit enterprises, non-profit initiatives, and development organizations grow successful BoP enterprises while maximizing their poverty alleviation outcomes. Our overall goal is to have a substantial and long-lasting impact on the design and development of business ventures that serve the approximately four billion people in BoP markets. To achieve this goal, we offer unique programs that engage with a variety of partners.
Guiding all of our engagements and partnerships is our deep commitment to developing Actionable Knowledge. The WDI BoP team uses our Leadership Development, Field-based Projects, and Long-term Partnerships to generate intellectual capital that influences the development of the BoP domain.
The WDI BoP team enhances leadership talent in the BoP space and encourages cross-sector collaboration by providing customized BoP-oriented executive education programs and workshops, delivering keynote addresses at conferences and for organizational leadership teams, hosting conferences that convene thought leaders, and by teaching an MBA BoP class at the University of Michigan. Click here to see some of our past work related to leadership development. Ways that you can engage with the WDI BoP team include:
- Train your leadership team to use cutting-edge strategies for BoP markets
- Invite us to speak at an event
- Explore our latest thinking and collection of teaching materials
- Take a class on BoP Strategy
The WDI BoP team works in the field on numerous projects with a variety of partners in Africa, Asia, and Latin America on projects related to Impact Assessment, Venture Development, and Centers of Excellence. We also connect organizations with top-level University of Michigan graduate students through established and well-structured programs such as WDI’s Global Impact Internship Program and Multidisciplinary Action Projects. Click here to see some of our past field based project work. Ways that you can engage with the WDI BoP team include:
- Receive consulting on new venture development or market creation
- Assess the impacts of your venture
- Create a center of excellence
- Engage an MBA project team
- Engage an MBA intern
The WDI BoP team engages in long-term research projects with leading organizations to perform action-based research that generates knowledge that will shape and move forward the BoP domain. Currently, the WDI BoP team is partnering with the Rockefeller Foundation to assess the impact enterprise landscape and determine how best to engage in this domain in a meaningful and productive way. The WDI BoP team is also partnering with Rockefeller to explore the existing and potential impact souring opportunity. The WDI BoP team is also currently working with the Bernard Van Leer Foundation (BvLF) to explore the impacts that BoP ventures can have on the lives of children up to eight years old and how to measure and improve that impact using the BoP impact assessment framework. Click here to see some of our current and past long term partnerships. Ways that you can engage with the WDI BoP team include: