DEI and Brand Marketing of a
Women’s Off-Road Rally in Morocco’s Sahara Desert
Maïenga's Rallye Aïcha paves the way for women's empowerment and cultural exchange. In recognition of World Day for Cultural Diversity for Dialogue and Development on May 21st, we are featuring this case study about the brand marketing of this exciting event, the participants and their pursuit of equality, unity, and a more inclusive world.