Programs & Projects

ITC Limited in India has a multi-business portfolio focusing on fast-moving consumer goods which encompasses food, personal care, cigarettes, cigars, and paper products — among other businesses. The student MAP team was assigned to ITC’s spice business. The students developed a marketing and product portfolio strategy for India spices, based on a platform of food safety and sustainability. They leveraged ITC’s core competencies and linkages with farmers to integrate ITC’s corporate social responsibility into a business plan for inclusive growth.