The goal of GE Healthcare’s Rural Health Initiative is to provide low-cost, appropriate diagnostic technology in rural areas of developing countries to improve clinical efficacy and public health outcomes.The student MAP team proposed a variety of recommendations to enhance the effectiveness of the design, implementation, and outcomes of the piloting process for GE Healthcare’s Rural Health Initiative.
Pfizer is the leading pharmaceutical company in the world, with top selling products in a variety of different therapeutic areas. In 2009, Pfizer launched its Emerging Markets Business Unit. As part of the unit, Pfizer also launched the Global Access to Medicines (GA) team to develop commercially-viable and socially responsible business strategies that target the Base of the Pyramid (BoP) as a new commercial market segment. This student MAP team developed an impact assessment for a pilot project for an antenatal clinic and also provided input on pilot design and implementation development plans.
The goal of the project was to evaluate markets and look for ways to foster public-private partnerships with Base of the Pyramid (BoP) enterprises. Another goal was to develop a blueprint for a new asset class of private equity funds considering BoP enterprises and investments in Bangladesh, Vietnam, India, Indonesia, Pakistan and the Philippines.