Battling Counterfeit Medicines with Technology and Social Enterprise
Speaker: Ashifi Gogo, CEO, Sproxil. Ashifi is CEO and Founder of Sproxil, a venture-backed for-profit enterprise that delivers product authentication and supply chain consulting services to pharmaceutical companies.
Sproxil’s services allow end-consumers to verify with a simple free text message that they are not purchasing counterfeit medication. Pharmaceutical companies pay service fees to Sproxil for the increase in sales of genuine pharmaceutical products. It enables consumers to participate in bringing an end to the $75 billion trade in counterfeit medication, while putting manufacturers directly in touch with consumers to close the feedback gap in a cost-efficient scalable electronic way.