Do Consumers Really Care About Sustainability?
Speaker: David Griswold, President and Founder of Sustainable Harvest, Inc.
David Griswold, founder of the market leading Sustainable Harvest Coffee based in Portland, Oregon, reflected on growing business challenges to create authentic and scaled commodity supply chains which are sustainable and can impact the growers and rural communities in the developing world. In times of rapid industry consolidation, venture capital money and acquisitions in the specialty coffee industry, the question for the future of the coffee industry is: Do consumers really care about sustainability?