Case Components Topic Of Day Two At Workshop

Wednesday, April 22, 2015

The second day of the case writing workshop led by WDI for 35 Filipino professors centered on how to properly research and write a case study.

WDI case writing expert John Branch, professor at the University of Michigan’s Ross School of Business, spent the day detailing the components of a case, how a case meets a professor’s learning objectives, and where to gather information.

The participants, from universities around the Philippines, also spent some individual and group time mapping out their case, its content, storyline and characters. Branch, along with senior WDI case writing consultant Andrea Meyer, also spent one-on-one time with each participant to answer questions and help guide their work.

“This is creative writing, but it’s not fictional,” Branch said of case writing. “You need information. You need to research your case.”

The three-day workshop is part of the STRIDE project, which aims to foster economic growth and development in the Philippines through support of education, research, and industry partnerships in high-growth economic fields, including science and technology. The five-year project is funded by the United States Agency for International Development (USAID) in partnership with RTI International.

The workshop increases understanding and use of the case teaching method in the Philippines, where few cases about domestic companies and institutions have been written. Using case studies as teaching materials provides students with opportunities to apply what they are learning in the classroom to the real-life challenges and decisions faced by business owners and leaders of organizations.

Through collaboration with GlobaLens, WDI’s publishing division, each completed case will be professionally edited, published, and made available for free to university faculty members worldwide.

The case studies from the first workshop, held last year, are available at

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