Marketing Manager Of Mexican BoP Initiative To Speak

Tuesday, November 18, 2014

The marketing manager of an initiative in Mexico that provides construction materials to low-income customers to build new homes or expand their existing ones was the featured speaker at the Nov. 19 WDI Speaker Series.

The event with Henning Alts Schoutz of CEMEX’s Patrimonio Hoy initiative began at 5 p.m. in Room R1240 at the Ross School of Business.

CEMEX, a $15 billion multinational concrete manufacturer, started Patrimonio Hoy to give families cement, concrete blocks, and steel at average market prices. A weekly payment plan is established, and microfinancing, technical advice, and logistical support also are provided.

The initiative generates significant social and economic impacts for participating families and communities, while also being profitable for the company.

(Watch WDI’s Ted London interview Hector Ureta about Patrimonio Hoy here.)

As Patrimonio Hoy’s marketing manager, Schoutz is responsible for the initiative’s marketing, organizational effectiveness, partnerships, and public relations. He joined CEMEX in 2006 on a scholarship from the German and Mexican governments to work on an impact assessment for the company’s Patrimonio Hoy and Mejora Tu Calle initiatives. He has been part of the Patrimonio Hoy team since November 2007.

From 1999-2000, Schoutz studied at the University of Warwick, England, and in 2005-2006, undertook postgraduate studies in international project management at Gesellschaft für Nachhaltige Entwicklung (Association for Sustainable Development), Germany under a grant from the German government. Schoutz graduated with a master’s degree in sociology of development with a focus on development cooperation from the Free University of Berlin in 2005.

CEMEX is one of the world’s largest cement producers. The company produces, distributes, and sells cement, ready-mix concrete, aggregates, and related building materials in more than 50 countries, while maintaining trade relationships in 108 nations. CEMEX leverages its core business strengths — institutional knowledge and experience, employees’ talent and time, and capital — to support the social and economic development of communities in ways that foster self-reliance and empowerment. Click here for more information on CEMEX-Patrimonio Hoy.

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