Out With The Old, In With The New

Monday, July 20, 2015

WDI has changed the name of its case publishing initiative to WDI Publishing.

Also new is the web address. Business case studies can now be found at

Formerly known as GlobaLens, WDI Publishing produces high quality, relevant business cases that are sold to universities around the world. The new name, WDI Publishing, better reflects that the initiative publishes cases and other academic materials, as well as ties the initiative more closely to the William Davidson Institute at the University of Michigan.
“Our name has changed but our commitment to providing high-quality, relevant case studies remains,” said Sandy Draheim, manager of marketing and case publishing at WDI. “We will continue publishing cases covering all core business disciplines, including a special collection of cases which address issues related to social impact and market-based solutions in emerging economies.”

Visit the website, browse the case collection, and adopt the teaching materials appropriate for you.

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