People

Alyona Penchukova lives in Almaty, Kazakstan, where she founded the Marketing Studio, a firm specializing in strategic marketing projects and executive training. She also serves as the Executive Director of Kazakstani Association of Advertising Agencies. Before earning her MBA from HEC Paris, she had worked for Ferrero Central Asia as Marketing Manager and later for Nestle Kazakstan as Marketing Manager and Business Development Manager. She was also involved in a USAID project on small scale privatization while working as a business consultant for Carana Corporation. For four years she has been an Associate Marketing Professor at the International Academy of Business (IAB) in Almaty, teaching MBA students and participating in executive training programs. Currently, Alyona manages the Marketing Education & Research Center at IAB, funded by USAID under the auspices of the Higher Education for Development office (HED). She is an author of a number of articles for business magazines.