Programs & Projects

Abt Associates

2010

Overview

Abt Associates is one of the largest, for-profit government and business research and consulting firms in the world. Among its flagship projects is the USAID-funded Point-of-Use Water Disinfection and Zinc Treatment (POUZN) project which focuses on reducing the incidence and severity of diarrheal disease in developing countries. The student MAP team helped develop a commercially-viable, Base of the Pyramid strategy for Aquatabs, a water purification tablet. Specifically, the team developed a market assessment report, marketing strategy, and financial plan.


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