Programs & Projects

Abt Associates

2011

Overview

Abt Associates’ Market-based Partnerships for Health (MBPH) was targeting indoor air pollution due to open cook stoves, or “chulahs” in India. Advanced cook stoves (ACS) burn more efficiently and product fewer emissions so the student MAP team developed positioning strategies and value propositions for prioritized market segments. The team also provided recommendations on how to leverage existing rural distribution networks for ACS.


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