Abt Associates is a mission-driven, global leader in research and program implementation in the fields of health, social and economic policy, and international development. In Uganda, Abt partnered with the Clinton Health Access Initiative (CHAI) to improve the availability of ORS/zinc, an effective treatment for water-borne illnesses, through private sector retail channels. The student MAP team studied the existing rural distribution network structure of competing wholesalers to gain an understanding of how the networks overlapped. This gave the team a better understanding of how the market id divided, and how to engage more effectively with these wholesalers. The team also examined the system of incentives that were in place within the wholesaler supply chain and below. This allowed them to advise Abt and CHAI how to best structure a system of performance-based, financial incentives to promote increases in supply-side capacity.