Programs & Projects

AIM Tech: Market Analysis and Entry Strategy (India)

January 1, 2019

Overview

The market analysis for NeoVent, a low-cost non-electric ventilator, for the Indian market was conducted. Based on the market attractiveness, a comprehensive market entry strategy was developed that included identification of customer segments (including geographies and sector), distribution channels, regulatory strategy, partnerships with various stakeholders including the government etc.


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