CURE: Market Entry Tool (Ethiopia, Kenya, Malawi, Zambia)November 1, 2018
CURE is a network of pediatric surgical hospitals operating in low-income countries around the world. CURE has many opportunities to expand into other countries and wanted to develop a systematic approach to determining which opportunities to pursue. In response, a strategic Comparison Assessment Toolkit (CAT) was developed to help CURE assess and recommend market entry opportunities in the pediatric orthopedics market. It provided a more strategic method to evaluate hospital site selection opportunities to ensure that resources are being used effectively. Further, an ongoing measurement criteria was developed that would help in evaluating current CURE hospitals and inform a hospital exit strategy.