Programs & Projects

ITC Limited is one of India’s largest exporters of agricultural commodities and is known for its strong and enduring farmer partnerships. ITC’s e-Choupal initiative is an internet-based intervention that facilitates the flow of goods and services in and out of villages in India. To extend the reach of e-Choupal, the student MAP team studied the micro-irrigation financing requirements of the e-Choupal farmers and developed an appropriate business model.