Programs & Projects

ITC Limited

2014

Overview

ITC Limited has a multi-business portfolio focusing on fast-moving consumer goods which encompasses food, personal care, cigarettes, cigars, paper products, and more. The student MAP team worked with ITC’s agribusiness division and created a strategy for mechanizing critical farm operations at small- and medium-sized farms. The strategy leveraged ITC’s e-Choupal network for improved productivity and sustainability of farmers incomes.


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