Programs & Projects

MADE (India)


WDI is a founding partner of the Michigan Academy for Developing Entrepreneurs (MADE), along with Poornatha Foundation in India and the Zell Lurie Institute at the University of Michigan’s Ross School of Business. MADE was established to support small- and medium-sized enterprises (SMEs) in low-and middle-income countries through local Entrepreneur Development Organizations (EDOs). MADE connects the resources of the University of Michigan (U-M) with the EDOs in the field and provides other support to EDOs. T that is based on the EDOs needs. MADE has involved students and/or faculty from the University of Michigan’s Ross School of Business, psychology department, Institute for Social Research, Stamps School of Art and Design, Law School and School of Education.

Poornatha (India)

MADE has supported Poornatha by developing a twelve month Go-To-Market strategy. Specific recommendations were made on the industry/sector that Poornatha should focus on. The recommendations build on Poornatha’s success serving clients of India Bank and operators of retail electronic outlets through its ‘Empower’ training program. The training is offered in several different Indian languages to reach a wider audience.

MADE continues to support Poornatha in working with other EDOs for delivery of the ‘Empower’ training in Senegal & Kenya (see below)

Poornatha has also developed an ‘Investor Awareness’ program offered through the National Securities Depository Limited (NSDL), which is one of the largest depositories in the world. The course was launched by the Union Minister of Finance on May 7th, 2022.

Private Equity Support (Kenya)

Work with PES is focused on developing a systematic approach for assisting locally (Kenyan) owned SMEs by equipping them with the necessary training and skills, providing one-on-one support and then developing a template for providing such assistance in the future based on the learnings from the one-on-one offerings. MADE helped develop two business assessment surveys – intake and diagnostic. The intake survey is a short survey that provides PES with information on whether an SME is suited for its business offerings – consulting & advisory services. The diagnostic survey is a longer one that provides PES with a comprehensive picture of the various aspects of an SME’s business after PES takes it on as its client. 

The intake (short) survey was used at a workshop that PES held in Nov 2021 with some local SME owners. MADE is also coordinating a pilot of the ‘Empower’ training in Kenya. The training will be held virtually and open to SME owners in different countries in Africa. This will be the second knowledge transfer project between EDOs.

LvBS Consulting (Ukraine)

Teams have been working with LvBS Consulting to develop a consulting program focused on marketing. A survey tool has been developed to help identify areas in which the clients can focus their efforts, and training materials have been identified to help educate clients in specific areas of marketing. A longer and a shorter version of the marketing survey was finalized based on client feedback who shared the surveys with a few SMEs they work with. 

MADE also began developing a general consulting process playbook including a framework of critical factors for building a consulting practice. 

Institut Africain de Management (IAM) (Senegal)

MADE developed a framework for knowledge transfer between the EDOs and an implementation plan for a pilot project. The project focused upon  knowledge transfer of Poornatha’s ‘Empower’ training modules (described above) to IAM. The pilot session was held in Dakar in Nov 2021. Ten participants (SME owners) were trained on the ‘Empower’ training modules. 

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