Market Assessment of Pregnancy Tests in Five Countries
Overview
WDI assessed the market conditions for pregnancy tests in both public and private sectors for five selected country regions to determine whether and how access to both pregnancy tests and hormonal family planning methods could be improved. Studies suggest that making pregnancy tests more widely available can increase the same-day start of contraception for women seeking family planning services, reducing delay and client drop-off. WDI worked with Abt Associates and an in-country consultant to collect information on pregnancy test markets, such as availability price, quality perceptions and provider behavior. WDI then analyzed the findings with a USAID framework and used a consultative process to identify the most promising solutions for each country. This work provided USAID with strategic recommendations for the local conditions within each country, forming the basis for consultation and planning with USAID country mission teams.