Programs & Projects

Pfizer

2010

Overview

Pfizer is the leading pharmaceutical company in the world, with top selling products in a variety of different therapeutic areas. In 2009, Pfizer launched its Emerging Markets Business Unit. As part of the unit, Pfizer also launched the Global Access to Medicines (GA) team to develop commercially-viable and socially responsible business strategies that target the Base of the Pyramid (BoP) as a new commercial market segment. This student MAP team developed an impact assessment for a pilot project for an antenatal clinic and also provided input on pilot design and implementation development plans.


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