Pfizer is the leading pharmaceutical company in the world, with top selling products in a variety of different therapeutic areas. In 2009, Pfizer launched its Emerging Markets Business Unit. As part of the unit, Pfizer also launched the Global Access to Medicines (GA) team to develop commercially-viable and socially responsible business strategies that target the Base of the Pyramid (BoP) as a new commercial market segment. Ross School student Onur Aksoy helped the Global Access team prepare its operating plan for 2012. He analyzed available data from various team work streams; worked with work stream leads to support further refinement of Global Access’ strategic approaches and tactics for 2012; quantified revenue opportunities, developed forecasts and operating expenses; quantified financial and intangible benefits of Global Access’ strategies for the corporation, its customers, partners, and patients; worked with Global Access’ team lead to develop overall story line of an operations plan and developed impactful presentation materials such as slide decks.