PharmaSecure is a social enterprise founded in 2007 to address the problem of global drug counterfeiting. The enterprise features unique identification codes that can be printed or affixed onto every single unit of a medicine and verified by a consumer at the point of purchase via a text message or website confirmation. PharmaSecure also has communication modules that can be used by manufacturers to reach out to consumers who have purchased their medicines for the purpose of prescription refill notifications, information about new products, and reminders to take their medicines. Student intern Javier Rivera developed a study to gain insight into the rural market for PharmaSecure. The study focused on consumer behavior, pharmacist response to PharmaSecure solutions, and strategies to raise authentication rates.