Programs & Projects

Procter & Gamble

2012

Overview

As a U.S.-based consumer goods company with some of the most recognized household brands, Procter & Gamble asked the student MAP team to design a go-to-market model to enable its brand to penetrate 8 million stores in India by 2020. At the time of this MAP project, P&G brands were in 5.7 million stores in India.


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