Sustainable Harvest Coffee2014
Sustainable Harvest is an importer of high quality, specialty-grade coffees from over 15 countries worldwide. As pioneer of the Relationship Coffee Model, it has led the paradigm shift that has served as the foundation for the direct trade model and the interest in creating a closer connection between farmers and consumers. In Rwanda, the student MAP team conducted an in-depth market analysis of coffee consumption and potential coffee retail channels including hotels, restaurants, and ecotourism. The team then used the market analysis to develop a business plan for the cafe and wholesale operation.