Programs & Projects

The Hershey Co.

2010

Overview

The Hershey Company is the leading North American manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products. The company also is a leader in the gum and mint category. Hershey was focusing efforts on developing business at the Base of the Pyramid and the student MAP team worked with the company to determine a better way to distribute and market its products to the Base of the Pyramid market in the Philippines.


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