VAYU (Kenya, the Philippines, Zambia and Senegal).
Overview
WDI conducted market research for a company that designs and manufactures unmanned aerial vehicles (UAV) to transport small goods. Use of UAVs to transport items in low- and middle-income countries is low but they show significant potential for making healthcare commodities available in settings with poor infrastructure challenges. The purpose of WDI’s market research was to identify opportunities for this company’s expansion into both healthcare and non-healthcare sectors in Kenya, the Philippines, Zambia and non-healthcare sectors in Senegal. Data had been collected from decision-makers in public and private organizations in each country covering several topics such as product use cases, current transport activities and factors influencing the purchase or lease decision. Data was then analyzed and summarized into a go-to-market strategy for this UAV company in these four countries. This project was funded by the Bill & Melinda Gates Foundation.