Programs & Projects

VisionSpring

2012

Overview

VisionSpring is a non-profit social enterprise that alleviates poverty in the developing world by broadening access to affordable reading glasses. The organization operated 20 mobile vans in rural India that conducted free vision screenings and provided on-site prescription eyeglasses. However, VisionSpring was having difficulty attracting people in the northern regions of India to attend their campaigns. The student MAP team increased demand for these campaigns by using focus groups, demand generation prototyping, and monitoring field metrics.


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