Harvard Business Publishing, WDI Reach Distribution Agreement
Tuesday, April 19, 2016
Harvard Business Publishing (HBP), the world’s leading case study publisher, has begun distributing select business cases from WDI Publishing under an agreement between the two organizations.
The non-exclusive agreement will allow wider distribution and adoption of WDI Publishing cases authored by University of Michigan faculty, said Sandy Draheim, manager of marketing and case publishing at WDI. She said HBP regarded WDI’s collection as a valuable addition to its offerings, in part, because they are authored by faculty at U-M, a leading global research institution, and from its highly ranked Ross School of Business.
Extensive marketing over the past four years has resulted in steady sales growth and an increased demand for WDI Publishing cases from top-ranked universities globally.
“Harvard has had more and more requests for our materials over the past few years,” Draheim said. “They also like that our cases are well written, professionally edited and formatted, have teaching notes accompanying them, cover popular topic areas such as social impact, and are about organizations and issues that are relevant to today’s higher education student.”
In addition to U-M, other top-ranked business schools have adopted WDI Publishing cases, including: Stanford University; University of Virginia-Darden; MIT; IESE (Spain); London Business School (UK); UC-Berkeley; ESADE (Spain); University of Notre Dame; National University of Singapore; Northwestern University; Georgetown University; Duke University; Dartmouth College; Indiana University; George Washington University; University of Toronto; Boston University; INCAE (Costa Rica); ITAM (Mexico); Clemson University; and, New York University.
WDI’s case publishing initiative – originally branded GlobaLens – was launched in early 2007. The name was changed in July 2015 to WDI Publishing.
The primary sources for WDI Publishing case studies are Ross School faculty research, as well as research conducted within WDI. However, the group also reviews submitted case studies from faculty at other universities around the world, especially in the topic areas of international business, and emerging and transitional economies.
Faculty and students can easily search for and purchase materials via an interactive e-commerce website. The first site, www.globalens.com, debuted in the summer of 2008 and originally featured about 30 cases. The current site, http://www.wdi-publishing.com, features more than 400 cases.
A newly designed e-commerce site for WDI Publishing is currently being developed with an anticipated launch this fall.