WDI Global Impact Interns Begin Summer Projects

Six U-M graduate students are participating in the 2018 WDI Global Impact Internship program.

Six U-M graduate students are participating in the 2018 WDI Global Impact Internship program.

 

 

 

 

 

 

 

 

 

 

When Rebecca Grossman-Kahn was in high school, she was a volunteer with Amigos de las Américas, a youth leadership and cultural exchange program that partners with Plan International, a global development and humanitarian organization. While an undergrad at Stanford University, she worked in Honduras and Nicaragua for the organization.

“I just loved it,” she said. “I loved living in a different place, I loved speaking Spanish.”

So when the Ross School of Business MBA candidate and University of Michigan Medical School student was looking to create her own summer internship, she reached out to several organizations. The first to respond was Plan International, which works to empower children – especially girls.

“They were interested in revamping their evaluation program and I knew WDI worked in performance measurement,” Grossman-Kahn said.

She pitched the partnership to WDI as a student-initiated internship and it was approved. In mid-June, she will head to Brazil to develop a survey tool Plan International will use to assess the impact of their programs. In addition to student-initiated internships, WDI also develops student summer opportunities along with its partners.

Grossman-Kahn is one of six U-M graduate students participating in the 2018 WDI Global Impact Internship program. The students represent the Ross School of Business, the School of Public Health, the College of Pharmacy, the School for Environment and Sustainability (SEAS) and the Medical School. They will work in Brazil, India, Indonesia, Kenya, Namibia and Nepal, and support the work of WDI initiatives in Education and its Entrepreneurship Development Center, Energy, Healthcare, Performance Measurement and Scaling Impact. All of the interns have met with their respective WDI initiative leaders and will continue to keep in touch once in the field.

Colm Fay, who leads WDI’s Energy Initiative, said he is interested in understanding more about access to energy for productive use because of the impact it can have in low- and middle-income countries. Fay will be working with graduate student Matthew Carney, who will be interning at Ecoprise, which designs, builds and installs clean energy products in Nepal for energy-poor communities.

“Matt’s work with Ecoprise will provide important learnings about how an innovative business model to provide energy for agricultural loads can impact rural livelihoods, and how the well-being of these communities can be enhanced through greater access to energy,” Fay said.

Fay also directs WDI’s Scaling Impact initiative and is working on a project in Kenya with intern Andrea Arathoon. He said Scaling Impact wants to develop tools and frameworks that help enterprises achieve sustainability at scale.

“Andrea’s experience with Jacaranda, an organization that is seeking both to scale its operations as well as replicate its approach through partners, will further our understanding of the strategies and resources that are necessary to design business models for scale,” Fay said. “Her work will also provide great insights on how enterprises measure performance in terms of both sustainability and impact, and how best to frame this for investors.”

For Grossman-Kahn, her summer in Brazil will not be her first trip to the country. She lived there while participating in a study abroad program as an undergrad and learned Portuguese. She is looking forward to going back and collaborating with a familiar partner.

Grossman-Kahn said she will split her time between doing high-level strategy work in an office in Sao Paulo and observing Plan International’s programs in rural towns.

“I’m really excited about working with Plan International again,” she said. “They are really mission driven. Everyone in the organization is passionate about the work they’re doing.”

Here are the all WDI interns and their projects:

Andrea Arathoon
School of Public Health
Jacaranda Health
Nairobi, Kenya
WDI Partner: Scaling Impact initiative

Jacaranda Health operates a maternity hospital where it sees more than 2,000 clients a month and wants to create East Africa’s first truly sustainable and scalable maternal health service delivery organization. It is partnering with 15 government hospitals to refine a model for improving quality of maternal healthcare in the public sector.
Andrea will develop the latest version of Jacaranda’s business model and debt/equity financing structure for its next round of investment. She also will assess market and business model opportunities for expansion, improve profitability in the hospital by evaluating new service lines, marketing and customer insights.

Mason Benjamin
School of Pharmacy
WDI & International Pharmaceutical Federation (FIP) Hospital Pharmacy Section (HPS)
Namibia
WDI Partner: Healthcare initiative

FIP is a global federation representing 3 million pharmacists and pharmaceutical scientists worldwide. The Hospital Pharmacy Section’s objectives are to further hospital pharmacy in all its aspects, including the needs of developing countries. FIP, in partnership with WDI, is establishing a collaboration with the University of Namibia School of Pharmacy to increase the capacity of hospital pharmacists in two pilot countries, Namibia and Pakistan, through in-country diagnostics and technical assistance. The summer intern will provide preliminary research on Namibia, which will then inform next steps and content design for this collaboration in pharmacy workforce development.
Mason will develop a landscape analysis of hospital pharmacy practices in Namibia, both at private and public hospitals, in support of a larger pharmacy workforce development goal.

Nadia Putri
Ross School of Business
East Bali Cashews
Bali, Indonesia
WDI Partner: Entrepreneurship Development Center (Education Initiative)

Founded in 2012, East Bali Cashews (EBC) sources sustainably grown cashews from nearby smallholder farmers and processes them in a factory located in a remote village in one of Bali’s poorest regions. Since its launch, the company has integrated various social missions in and around their cashew processing operations, including community improvement and women’s empowerment.
For her internship, Nadia will design a U.S. market entry strategy and actionable roadmap, develop sustainable quality and efficiency improvements and create a food production “best practices” guide. Additionally, in partnership with WDI’s Entrepreneurship Development Center, Nadia will develop a strategy to support EBC’s mission for women empowerment and develop a mini case study how they would achieve it.  

Chris Owen
Ross School of Business and School for Environment and Sustainability
Michigan Academy for the Development of Entrepreneurs (MADE)
India
WDI Partner: WDI President Paul Clyde

The Michigan Academy for the Development of Entrepreneurs (MADE) is a U.S.-based nonprofit organization whose aim is to develop entrepreneurs in emerging economies. MADE was founded by the William Davidson and Zell-Lurie Institutes at the University of Michigan and Aparajitha Foundation in Madurai, India. MADE provides Entrepreneurship Development Organizations (EDOs) in emerging economies a repeatable, scalable, transferable and profitable service platform to develop entrepreneurs in their home countries.
For his project, Chris will Identify best practices of existing coaching programs in India and other emerging economies, conduct a needs assessment of entrepreneurs in Madurai and develop a framework and training curriculum for how coaches will be identified, on-boarded and trained. Chris’ work continues a succession of Ross School student teams who have worked with MADE since its launch in late 2017.

Rebecca Grossman-Kahn
Ross School of Business and University of Michigan Medical School
Plan International
Brazil
WDI Partner: Performance Measurement initiative

Plan International is a not-for-profit, non-governmental organization founded in 1937. It is a development and humanitarian organization that advances children’s rights and equality for girls through various programs.
For her internship, Rebecca will develop a tool to assess the social impact of Plan Brazil’s gender equality programs; develop a framework for evaluating impact of violence prevention and girls’ empowerment programs that can be adapted to other partner organizations and in other settings.  In addition, Rebecca will also analyze Plan International’s program cost structure and provide recommendations for standardizing and cost savings.

Matthew Carney
Ross School of Business and School for Environment and Sustainability
Ecoprise
Nepal
WDI Partner: Energy initiative

Founded six years ago, Ecoprise designs, builds and installs clean energy products in Nepal for the underserved, energy-poor communities in order to create positive economic, environmental and social impact. Ecoprise recently started AgroHub, a pay-as-you-go service-based business model that aims to provide access to solar-powered infrastructure for remote underserved farming communities. These hubs provide farmers with access to equipment for irrigation, clean drinking water, food-processing and refrigerated post-harvest storage as a service, with ownership of equipment remaining with AgroHub or Ecoprise.
Matthew will develop a theory of change report and a business plan for Ecoprise’s AgroHub model in western Nepal.

Women working with Chakipi Acceso in Peru.

Women working with Chakipi Acceso in Peru. Image courtesy of Chakipi.

 

Note: The following post was co-written by Rebecca Baylor, Heather Esper and Yaquta Kanchwala Fatehi of WDI’s Performance Measurement Initiative. It was originally published on NextBillion.net, which is managed by WDI.

 

For many businesses and organizations, the idea of measuring their impacts is usually one of three things: scary, elusive or just plain boring. To make matters worse, evaluators have a rotten reputation for using too much annoying technical jargon. While there is some truth to these stereotypes, it doesn’t have to be all bad.

Our work demonstrates that it is possible to bridge the gap between people and metrics in a meaningful way.

In fact, our team at the William Davidson Institute recently released an impact report that demonstrates how we guided three organizations on how to demystify data collection of their social impacts. We worked with senior level leadership to develop strong surveys and data collection processes suited to their context. Perhaps more importantly, we openly discussed their measurement concerns and made explicit– dare we say, energetic– connections between their impact metrics and organizational strategy.

A key theme throughout this project was our goal to combine social and business metrics.  When organizations – from enterprises to impact investors – actually track these types of combinations, which we refer to as “power couples,” they can absorb unique insights to solve key business challenges while communicating impact evidence. Through our work, we have encountered a number of social + business metric power couples that we’ve seen influence internal decision-making at organizations and improve results. Creating these power couples enables managers to more holistically harness their data to better meet business goals and increase intended impacts. For example, employee retention, an all-important business metric, may be affected by the impact that an organization has on the quality of life of their employees’ children, a social metric. This may be especially true for low- or middle-income employees.

Here are just a few common power couples that we identified during this project (detailed in the report) and others.

 

 

This list is just a start.

Selecting metrics takes time and patience. Indeed, finding the right metrics can be a lot like parenting. There isn’t one perfect formula and your strategy will likely evolve over time. However, we recommend businesses and investors interested in seeing social or environmental impact use some of the following strategies to make their job easier. We’re also including relevant resources to help you apply these strategies:

  • Get Creative – Turns out, what works for one kid – or project– may not work for the next. Innovation isn’t optional, it’s required. To select the right combination of metrics, ask: What insights do we need? What are our key challenges? Use “pause and reflect” sessions to examine data across different teams. RESOURCE: FSG’s Intentional Group Learning Guide
  • Pretest – Would you buy your child new sneakers without trying them on first? Didn’t think so! Don’t expect spectacular data insights to come from metrics you haven’t tested first. RESOURCE: Conducting a Successful Pretest
  • Be Strategic – There is a reason why Child A doesn’t raise Child B. If you want business and social metrics that generate lessons and guide decision-making, you have to place parents – AKA: senior-level leadership – in the driver’s seat. The Boston Consulting Group’s article, Total Societal Impact: A New Lens for Strategy, offers an enlightening perspective on pursuing social impacts and business benefits simultaneously.
  • Be Rigorous, Yet Right-sized – At bath time, one scrub behind the ear may not be enough to get the dirt away. Conversely, spending 3 hours soaked in suds is effective but unrealistic. MIT D-Lab’s Lean Research Framework is a great place to look for guiding principles to effective, right-sized research.

We hope these combinations excite you and inspire you to create a few social + business metrics of your own. Also, check out our case study for five lessons learned to accelerate successful impact measurement as an investor or investee.  And if you enjoyed this post, share it, tweet it, or comment below! We’re also very curious about what social + business metric combinations have or haven’tworked for you. We look forward to hearing from you.

See? Impact measurement isn’t as scary (or as boring) as it may first seem.

 

Rebecca Baylor is a research associate for the  Performance Measurement Initiative. 

Heather Esper is the senior program manager for WDI’s Performance Measurement Initiative.

Yaquta Kanchwala Fatehi is a program manager for WDI’s Performance Measurement Initiative.

 

Many organizations working with small businesses in low-income countries struggle with how to separate powerful, but anecdotal, stories from true social impact that can be replicated.  

The newly released WDI Impact Report, “Positive Change Through Actionable Metrics,” reviews the work of the Institute’s Performance Measurement Initiative (PMI) while pilot-testing a new framework in Brazil, Nicaragua and Peru designed to increase the impact of small, inclusive businesses and their distribution networks.

The latest report traces WDI’s work back to a 2015 Mexico conference sponsored by the Inter-American Development Bank (IDB) where WDI Senior Program Manager Heather Esper debuted the new framework, which includes a mix of standardized social and business metrics over the short and long term. There was great interest in having WDI pilot the framework with different micro-distribution organizations in IDB’s SCALA network, which brings together anchor companies, microfinance institutions, academia and non-governmental organizations to combine efforts to grow inclusive distribution networks.

Three SCALA network organizations were selected – Supply Hope in Nicaragua, Chakipi Acceso in Peru and Kiteiras in Brazil – and WDI went to work to identify indicators from the framework that would properly reflect the impact on the micro-distributors for each venture. The team also developed context-specific collection plans for gathering the necessary data. This helped the enterprises increase their data collection skills, and allowed WDI to test how much practical guidance future organizations would need if they were using the framework.

“We are pleased to release this impact report that highlights our work with three great organizations to achieve measurement that is actually meaningful to them,” said WDI Research Associate Rebecca Baylor. “The teams we worked with deserve a lot of credit for the success of this project. So many organizations are struggling with how to measure their impacts, and these teams were willing to have in-depth conversations and reflect on their data collection practices.”

As the report chronicles, WDI developed surveys for the three organizations and helped them collect and analyze the data. The work culminated in a set of recommendations for the three organizations to apply in future impact measurement activities. All three gained a better understanding of how to measure changes in the well-being of their micro-distributors.

“They were committed to building their capacity for making decisions with the data they collect,” Baylor said. “This report shares the process we went through together and will be valuable for other organizations who are striving to accomplish the same.”

It’s the second report in an ongoing series that chronicle the long-term impact WDI is having in certain sectors or geographies. The first WDI Impact Report, “Improving Business Education in the Philippines,” debuted in March 2017. It examined the Institute’s contributions to the five-year STRIDE project that focused on strengthening the science, technology, research and innovation capacity on the island nation.

BA685 students working with Ethio-American Doctors Group (EADG) in Ethiopia interview a physician.

Qin Dong said the healthcare delivery course she took this semester taught her a lot about practices inside and outside the United States, including how healthcare organizations harnessed different business models to scale up and meet patient needs.But the biggest lesson for Dong from the weeks of classroom learning and in-country work came down to empathizing with the customer.

“My takeaway is probably true for every consulting-like project: don’t make assumptions about what is best for the customers, listen to them, and cater to their needs,” she said. “Any recommendations that don’t fit with a customer’s situation won’t be helpful at all regardless how successful it was in the past.”

Dong’s Rwanda team was one of five that spread out around the globe for the BA685: Healthcare Delivery in Emerging Markets course taught by WDI President Paul Clyde. Other teams worked in Ethiopia, India, Peru and Sri Lanka. All five teams will present recaps of their projects at 5 p.m. on April 16 in Room R1240 at the University of Michigan’s Ross School of Business. It is free and open to the public, and students in business, public health and other disciplines are encouraged to attend. A reception will follow.

Comprised mostly of MBA2 students, the course is designed to enhance participants’ international leadership capabilities, increase awareness of diverse business issues within the current global landscape, provide on-the-ground experience in a foreign country, and contribute to the success of partner health clinics and hospitals.

The course, organized and primarily funded by WDI with some financial support from Ross, responds to the increasing need for managers to have an international business perspective to augment their business and management knowledge. During the first part of the term, students learned about healthcare in emerging markets through lectures, guest speakers and case discussions. Students were then divided into five teams and prepared for visits to their selected country, traveling to those destinations in late February and early March.

The travel-study course empowers students to integrate what they learned in the classroom with hands-on experience. But unlike the Ross School Multidisciplinary Action Projects (MAP), Dong said the healthcare delivery course “exposes us to an environment where sponsors and other stakeholders have little business knowledge and no clear expectations about the projects.

“This can increase the difficulty and scope of the projects. However, it mimics real-life situations for the most part,” she said.

Clyde said the course is “business education at its best” – a collaborative learning environment with faculty and students learning from each other in an action-based learning setting.

“This course allows me to have detailed conversations with the students about some of the newer approaches to healthcare in low- and middle-income countries, and then gives them the chance to experience some of those markets in person and develop some of these new methods in concert with the institution,” Clyde said. “No matter how much I discuss it in class, there is no way to convey all of the challenges and opportunities in these markets without having the students actually visit the locations.”

Jennie Proto Gondhi, who was part of the Sri Lanka team, said she was attracted to the class to learn about the business perspective of healthcare and how business models can help solve public health problems. In pursuing a dual master’s in public health in epidemiology as well as health education/health behavior, Proto Gondhi said her classes dig deeply into evidence-based programs and validating data.

“However, I think sometimes a missing piece to public health problem solving is the idea that revenue, marketing and market value keeps programming going,” Proto Gondhi said.

She said the course showed her how valuable it is for people with public health and business skill sets to work in tandem to make a program successful.

“I enjoyed working and deliberating with teammates with varied expertise,” she said. “As we get ready to prepare our final reports and presentations, I walk away with the idea that public health programming can only be enhanced with further collaboration.”

Ross MBA student Kevin Jones, who worked with his team in Peru, called the course “probably the best interdisciplinary experience I’ve had at U-M.

“It integrates communities from the business, public health, policy and medical schools who have different but relevant perspectives on how to approach problems,” he said.

The Peru team worked with the Peruvian American Medical Society, a first-time partner for the course. The other institutions – Ethio-American Doctors Group (Ethiopia), LiveWell (India), Ruli District Hospital (Rwanda) and Grace Care Center (Sri Lanka) – have participated in the course multiple times, which allows Ross and WDI to build deep relationships and trust. Repeat partners also provides WDI with insights on what has and hasn’t worked with each institution, and that information is brought to bear in each project.

 

Here is a summary of each partner and project.

 

TEAM: Ethio-American Doctors Group (EADG)

LOCATION: Addis Ababa, Ethiopia

BACKGROUND: The Ethio-American Doctors Group is comprised of over 250 U.S. physicians of Ethiopian descent who have committed time and money to establish a state-of-the-art tertiary care hospital in Addis Ababa, Ethiopia.

PROJECT FOCUS: Develop a business model for a program to train nurses to international standards.  

 

TEAM: Grace Care Center (GCC)

LOCATION: Trincomalee & Colombo, Sri Lanka

BACKGROUND: There is an extreme shortage of physicians in Sri Lanka and the number of people needing diabetes treatment is growing, making the shortage more acute. A GCC project looks into adding a  new category of healthcare providers – diabetes technicians – to address the need.

PROJECT FOCUS: Assess the viability of a diabetic technician training program and undertake a market analysis to develop an understanding of the potential demand for such skills from existing physicians.

 

TEAM: LiveWell

LOCATION: Hyderabad, India

BACKGROUND: LiveWell Rehab Center in Madurai, India has been in operation since 2011. In October 2017, LiveWell began operations in Hyderabad.   

PROJECT FOCUS: Examine the internal processes of the Hyderabad center compared to the Madurai facility to look for improvements.

 

TEAM: Peruvian American Medical Society (PAMS)

LOCATION: Chincha, Peru

BACKGROUND: PAMS Policlinico is a clinic offering multiple services, but is looking to become a center of excellence in ophthalmic surgery and gastroenterology.

PROJECT FOCUS: Conduct a market analysis to assess the profitability of a center of excellence in ophthalmic surgery and gastroenterology.

 

TEAM: Ruli District Hospital

LOCATION: Ruli, Rwanda

BACKGROUND: Ruli District Hospital, about two hours from Kigali, has worked with WDI for seven years and many of the projects are seeing fruit now.

PROJECT FOCUS: Study the revenue generating opportunities of a private clinic within the hospital.

 

Members of the LIFE project consortium visit a produce stand in Turkey and interviews the owner on how a green grocer sources his produce and his perspective on how he could potentially benefit from the LIFE Food Enterprise Center.

 

Food can be a powerful means to a more peaceful world because it encourages conversation, cross-cultural engagement and understanding during troubled times, according to the next speaker for the WDI Global Impact Speaker Series.

Johanna Mendelson Forman, a leading voice in the emerging movement of gastrodiplomacy and social gastronomy, will talk about how food can promote social good at her talk, “Can a Hamburger Build World Peace? Lessons on How Food Builds Community One Plate at a Time.” Her talk will be at 5 p.m. on Wednesday, April 4 in Room R2220 at the Ross School of Business. It is free and open to the public.

Mendelson Forman

Mendelson Forman said a revolution is building in which food has become a vehicle for a generation that features chefs as political actors, farmers as champions of environmental sustainability and businesses that have embraced the belief that investment in the entire supply chain is good for business. Young social entrepreneurs are combining food and their business expertise to promote social good with new apps and new inventions. Refugees are learning to cook in their new land in order to gain respect and sow hope.

Everyone has memories about dishes they ate growing up,” said Kristin Babbie Kelterborn, a WDI senior project manager. “Many times, these recipes have been passed down through generations, giving us a way to feel connected to our culture, bond with others and shape our identity. In many cultures, food is incredibly significant; it is a way of showing hospitality, love and respect.”

“Dr. Mendelson Forman’s presentation will provide insight on what happens when people from different backgrounds share their food cultures with one another. She will talk about a food entrepreneurship project that WDI is currently involved in, which uses food to promote cross-cultural exchange between refugees and host communities in Turkey.”

Under WDI’s Entrepreneurship Development Center, Kelterborn is working on a project, led by the Center for International Private Enterprise and implemented with a consortium of U.S. and Turkey-based partners that aims to develop sustainable livelihoods in the food sector for Syrian refugees and their host communities in Turkey. The project, “Livelihoods Innovation through Food Entrepreneurship,” or LIFE, is establishing Food Enterprise Centers in two Turkish cities to provide business support services to 240 entrepreneurs over two years. The centers will serve as incubators, offering kitchen space and business support services. In addition, the centers will host gastrodiplomacy events using food as a means to promote cross cultural understanding. Mendelson Forman is leading the gastrodiplomacy component of the LIFE project. Sponsored by the US State Department, the consortium includes partners IDEMA (International Development Management), Union Kitchen and The Stimson Center, as well as CIPE and WDI. 

Mendelson Forman is an adjunct professor at the School of International Service at American University in Washington, D.C. where she created an interdisciplinary course, Conflict Cuisine®: An Introduction to War and Peace Around the Dinner Table. She is a distinguished fellow at the Stimson Center, where she heads the Food Security Program.  

She also has written extensively about food, conflict and Latin America, and has lectured on food-related topics at the Smithsonian Resident Associates Program, Johns Hopkins University Bologna Campus, New York University’s Washington Program and at the United States Pavilion of the 2015 World Expo in Milan, Italy.  

Top image: Employees from different ethnic groups are seen at work at a carpentry in Gao, Mali. Flickr credit.

 

Note: The following interview was conducted by Ekta Jhaveri, senior research associate for the Healthcare and Financial Sector Development Initiatives at the William Davidson Institute at the University of Michigan. The article originally appeared on NextBillion, which is managed by WDI. 

 

By Ekta Jhaveri

Many small and medium-sized enterprises (SMEs) in developing countries face a classic conundrum when it comes to securing finance. Most constitute the “missing middle,” as they are considered too big for microfinance institutions (MFIs) and too small or risky for traditional finance providers such as commercial banks.

This dilemma is well known, but to truly solve it, we need to know more. To get a deeper understanding of the missing middle SME sector, (which for the purposes of this article we refer to as MM-SME), and how to support it, the Dutch Good Growth Fund (DGGF) commissioned several studies on the entrepreneurial ecosystems of six francophone West African countries – Benin, Ivory Coast, Guinea, Mali, Senegal and Togo. The reports were published as part of DGGF’s #ClosingTheGap series, with research for the country studies conducted by Enclude.

I recently interviewed Julia Kho, knowledge manager at TripleJump, an investment management and advisory services firm that, along with PricewaterhouseCoopers, manages DGGF’s Investment Funds Local SMEs effort.

 

Ekta Jhaveri: Why was the francophone West African region chosen by DGGF for #ClosingTheGap studies?

Julia Kho

 

Julia Kho: The DGGF supports financial intermediaries across the developing world, the mandate covers 68 countries in total. Local financial stakeholders reach out to DGGF for funding support. We received very few proposals from this region. That is why DGGF commissioned these studies to get a better understanding of the SME landscape and the ecosystem around them. The intent was to identify, elaborate on and strengthen existing and potential solutions – including fostering the appetite of investors in investing in local SMEs in the region – to address key challenges and obstacles faced by the missing middle entrepreneurs.  Now we see more fund managers addressing this market and expect more activity in the coming years.

 

EJ: Can you briefly describe the process of entrepreneurial ecosystem assessments?

JK: The entrepreneurial ecosystem assessments were conducted using the ecosystem toolkit created by the Aspen Network of Development Entrepreneurs (ANDE). It involves analyzing the ecosystem along six dimensions or domains – culture, policy, markets, finance, support and human capital. A literature review was followed by field visits to conduct interviews with the stakeholders from the various domains. The fieldwork was followed by a workshop of key stakeholders to discuss findings and possible solutions to close the identified gaps along the six domains.

 

EJ: How do you characterize or define the missing middle SMEs in francophone West Africa? Were these SMEs homogenous across the six countries?

JK: The starting point of our definition of the MM-SMEs was the one mentioned above. We found that it was important to sub-segment the MM-SME sector in order to get a deeper understanding of the characteristics of local enterprises and their needs and regroup them under clusters that share these common characteristics and needs. The sub-categories we came up with are fairly general and they can be applied across countries; where they differ is around the relative representation of the sub-category by country. So, even though the markets in each of the six francophone West African countries differ, at a high level this sub-segmentation of the SME sector applies. The sub-segments we defined and found were a very large cluster of small necessity entrepreneurs (established for the sake of providing livelihood) followed by moderate growth entrepreneurs (mainly family-owned businesses), and smaller clusters of high-growth startups (young entrepreneurs mainly in the technology sector), opportunity-driven SMEs (entrepreneurs copying successful business models and involved in several businesses) and gazelles (successful startups with high growth rates).

While this sub-segmentation of the SME sector is an important exercise, we are now embarking on a deeper study with the Omidyar Network and DGGF. Its goal is to create a robust segmentation framework of SMEs, which will help investors and intermediaries match appropriate financial products with different enterprise segments, as well as help entrepreneurs understand the most appropriate investors to target.

 

EJ: Were the challenges more systemic or operational? Can you elaborate on the top three challenges across the six countries?

JK: Both – systemic and operational. While there is some variation across these countries, the few general challenges we saw were:

  • Weak entrepreneurial culture: Entrepreneurship is generally not promoted or celebrated as it is not perceived to be the venue one takes to be successful. Culturally, one is considered successful if they work in the government or as an employee of a big company. In francophone West Africa, the government is very involved in supporting the development of the private sector. There are many public entities that look after issues of SME development. Despite good intentions, civil servants haven’t been able to achieve the anticipated impact, as they often are unable to relate to the realities of running a business.
  • Policy Framework: The informal sector in these countries is very large. Between 70-90 percent of the SMEs are considered informal businesses and going formal is perceived by local entrepreneurs as too costly (time and money) and complex (the process). Many don’t see the value in going formal. This is a real issue as informal businesses can’t access formal financial services.
  • Finance: The challenge is on two levels. Firstly, SMEs don’t have an accurate understanding of whether they need external financing and what their specific financing needs are. Secondly, the financial landscape is largely comprised of banks and MFIs that provide collateralized debt. SMEs without a track record, collateral or positive cash flow are hence limited in accessing the available financing options. The six countries demonstrate different levels of maturity. We’ve seen that in Senegal and Ivory Coast, for instance, a few players are recently emerging to provide mezzanine finance and equity.

 

EJ: Were there any surprising findings from the entrepreneurial assessments you conducted with SME owners? Can you elaborate on a couple of these findings?

JK: I don’t know if these are specific to the region but we found a couple of things that were very interesting if not surprising. First, there is no shortage of dynamic entrepreneurs. The challenge lies in how they look at their business and in understanding their own needs. Entrepreneurs tend to talk about the need for external finance to grow their business. But often when discussing their business further, it appears that the first need is to secure recurring customers to sustain regular revenues and then think about finance, i.e. what type of financial support they need for which purposes. In the region, given the current financial service offerings, we identified that stakeholders are aware of debt products but their exposure to other financial instruments and products is extremely limited and hence their understanding of those, too.

Another finding is related to the varied level of professionalism and sophistication of local businesses. Keeping records of levels of production and supply needs, for instance, and analyzing those to identify what is needed not just to operate tomorrow, next week or next month but rather the next year, is not necessarily a common practice.

 

EJ: What are the different types of stakeholders (financial and non-financial) that provide support to SMEs? What is the level of collaboration among them?

JK: In addition to what was said earlier on the current financial offers, we identified a gap in financing at the very early stages of development of local enterprises. There are barely any players that can offer external funding (that is not collateralized debt) in the range of 10,000-1 million euros.

On the non-financial side of things, again, in addition to what was said earlier, we see a positive trend of one-stop shops being set up to provide information for local businesses such as how to register, etc. However, besides the few traditional business support development service providers that can be expensive, full-fledged service providers that help entrepreneurs – from the conceptual to commercialization stage – at affordable prices are extremely limited.

As a direct response to this identified gap, DGGF is supporting Suguba, a network of impact hubs that originated in Mali and which are looking to expand to Senegal and Ivory Coast. We are also supporting EtriLabs, a tech innovation hub in Benin and Innov’Up, a women-focused incubator in Togo.

As in many ecosystems, we observe that local stakeholders tend to be disconnected. If the SME sector is not sub-segmented based on characteristics and needs of local enterprises, then the service offering is not targeted and specialized, which makes collaboration challenging. Our work with Omidyar Network (mentioned above) is important as it will provide an understanding of the appropriate financial products based on different enterprise segments.

 

EJ: A pilot study for the #ClosingTheGap series was done for Kenya in 2015. Are there any learnings from the Kenyan entrepreneurial ecosystem assessment that can be applied to these six countries?

JK: There is no one-size-fits-all approach. There are many variations across the countries and Kenya has an ecosystem that tends to be more dynamic than the six countries we’re discussing. What we learnt was that the sub-segmentation methodology piloted in Kenya was applicable to any other market and that the sub-segments defined through the Kenyan study were also relevant to the francophone West African markets, although the relative proportions of SME sub-segments representation are different. The entrepreneurial culture is promoted in Kenya. There is diversity in terms of ecosystem players: MFIs, banks, mezzanine/venture capital/private equity funds, hubs, incubators and accelerators – and they intervene at different stages of maturity of the enterprises. We saw some linkages with universities (e.g. a hub or incubator hosted by a university). In fact entrepreneurship education is part of some high school/university curricula, which we don’t see in francophone West Africa.

 

EJ: What other types of innovative financial instruments have the potential to increase access to finance for such SMEs – and which types of financial institutions are best positioned to fill this need?

JK: There are steady moderate growth companies, often family-owned, whose service or product offerings address a market demand but they may still lack the track record, collateral, cash flow or profit levels that can qualify them for a bank loan. These companies require more risky (less collateralized), flexible and long-term capital to grow. This is what we refer to as “mezzanine finance,” which blends elements from traditional private equity and debt financing into a unique product. DGGF commissioned a study in 2016 that dives into this interesting additional offering for missing middle entrepreneurs and seems relevant to local enterprises in the region.

 

EJ: There is a lot of talk in the development community about the use of blended finance for the missing middle SMEs. What are your thoughts on this?

JK: The concept of blended finance is an interesting one. We see it as particularly relevant to foster innovations, i.e. to test and launch new and different financial products and models. In my mind, local intermediaries – both financial and non-financial ones – would benefit from this type of financial support to try out and identify what works/does not.

 

All the reports under the #ClosingTheGap series can be accessed on the DGGF website.

 

Ekta Jhaveri is senior research associate for the Healthcare and Financial Sector Development Initiatives at the William Davidson Institute.

 

Image credit: Dani Cowan/Supply Hope

 

A new case study authored by WDI’s Performance Measurement Initiative (PMI) that gives advice to impact investors and investees on new and emerging ways to strengthen their impact measurement practices will be released at two major, international conferences this week.

The case, “Accelerating Measurement within Impact Investing: Five Critical Lessons,” will be shared with attendees at the Latin American Impact Investing Forum (FLII) in Merida, Mexico and the Aspen Network of Development Entrepreneurs (ANDE) “Metrics from the Ground Up” conference in Nairobi, Kenya. It tracks the WDI team as it pilot-tested its new impact measurement framework with three social enterprises in Nicaragua, Brazil and Peru, and provides recommendations to strengthen the impact measurement practices of investors as well as the enterprises they support.

“We are excited to release the case study at these conferences because the five key lessons will be familiar to many in attendance, and may provide useful insights to related measurement challenges they are facing,” said Heather Esper, senior program manager for PMI. “At the FLII event, the attendees will be impact investors or those working with them. The report, which we’re also releasing in Spanish, will be directly relatable to them and provide guidance on how to address key obstacles they encounter when trying to measure the ‘impact’ in impact investing.”

Esper will be joined at the FLII event by Diana Paez, director of WDI’s Grants Management department, to meet with potential partners who are interested in carrying out work similar to the  pilot projects featured in the report.

PMI Program Manager Yaquta Kanchwala Fatehi will participate in the ANDE conference, where presenters and the audience will share experiences about different approaches to evaluation, the challenges each approach presents and building bridges between different approaches.

“We will also look to identify potential strategies to address those challenges in the different contexts where participants have done measurement and evaluation,” Fatehi said.

WDI’s case study comes at an opportune time as the call for better impact measurement grows globally. A December 2017 ANDE report found that more than half of the  member organizations they surveyed have no full-time staff person dedicated to measurement. Additionally, nearly all respondents spent less than 5 percent of their annual budget on measurement.

Similarly, in a recent report by the Global Impact Investing Network (GIIN) many survey respondents said measurement issues, as opposed to management concerns, were a big challenge. In the GIIN survey, 43 percent of respondents cited significant challenges in collecting quality data, while 32 percent said aggregating, analyzing, and/or interpreting data across a portfolio was a problem for them.  

For WDI’s report, the PMI team identified five valuable lessons they learned from working on the three pilots. They are summarized in the table below.

 

Recommended activity Value for Impact Investors and Social Enterprises
Use standard indicators, not standard measures Contextualize data collection to ensure accurate data
Use a Theory of Change Articulate impact, decide what to measure, assign indicators
Support M&E capacity building techniques Speak the same language, conduct M&E without external teams, maintain sustainable M&E practices
Mix social outcomes with key business performance indicators Strengthen mission and ability to scale
Foster a senior-level staff as a M&E champion Help facilitate embedding of data collection into existing business processes

 

Rebecca Baylor, a PMI research associate, said the recent reports highlighted the need for businesses and impact investors to reconsider and re-energize how to incorporate measurement into their own practices.

“Our team is excited to engage in that conversation by sharing experiences from our own work,” she said. “Our case study not only speaks to the struggles of individual businesses but also generalizes findings about how to incorporate measurement at scale across multiple similar enterprises.”

(Note: The case study is available in English and  Spanish.)

This case study shares five valuable lessons for impact investors and enterprises to strengthen their impact measurement practices. The case is based on experiences testing an impact measurement framework with social enterprises in Nicaragua, Brazil and Peru. The case provides recommendations to improve the impact measurement practices of investors, as well as the enterprises they support. For investors, creating a standardized set of indicators to be shared across enterprises is beneficial for aggregating data, using resources efficiently, and facilitating shared learnings across their network of investees. For investees, impact measurement can expose vulnerabilities along the value chain that affect an enterprise, such as turnover and client loyalty.

Download WEF Case Study – English

Download WEF Case Study – Spanish

A Freyr Energy solar plant in India, one of the companies included in the research. (Image courtesy of Freyr.)

 

WDI’s newly created Energy Initiative will examine the effectiveness of several enterprises in India that have been working to bring energy access to marginalized communities in the country for the past three years.

The project, in conjunction with Miller Center at Santa Clara University and New Ventures India, will look at 26 energy enterprises in India to identify what drives performance across different contexts, and develop a framework to inform strategies for energy enterprises that improve commercial viability and increase access to energy. WDI also will study the success of current investments in the energy sector in India, explore new ways to strengthen existing partnerships, and determine if any other gaps exist.

WDI’s Colm Fay will review existing data captured by the Energy Access India program, and conduct additional desk research and remote interviews with some of the participating enterprises and partners. Fay, who is leading WDI’s Energy Initiative, will travel to India in April for follow-up interviews with select enterprises and partners.

The findings from this work will be published in a research report aimed primarily at entrepreneurs who wish to launch and operate inclusive energy enterprises. The report will also provide insights for the ecosystem of clean energy investors and other organizations interested in better connecting energy enterprises with the right kinds of financial and non-financial support – and provide them with actionable recommendations.

“The findings from this research will help both enterprises and investors to better understand the opportunity for commercially viable energy business models in India, and contribute to a more integrated ecosystem of financial and non-financial support,” Fay said.

 

Ecozen Solutions, which has developed a solar powered cold storage system, is another company included in the research project. (Image courtesy of Ecozen Solutions)

 

The report is scheduled to be released in September to coincide with the end of the Energy Access India program, which began in 2015. The program, funded by the U.S. Agency for International Development (USAID), provided acceleration services to the 26 energy enterprises in the country. The enterprises represent a range of technologies and business models, and have achieved varying levels of success in growth, impact, and financial sustainability.

“Miller Center sees itself as an open source learning laboratory, so sharing what we and our partners have learned through the Energy Access India project is important,” said Andrew Lieberman, senior director of New Programs at Miller Center. “Partnering with WDI for this paper elevates the end result in every way, because WDI brings their deep research capacity, unbiased perspective, and distribution reach.”

Miller Center manages a social enterprise accelerator, the Global Social Benefit Institute (GSBI) with a mission to end global poverty and protect the environment.  Since 2003, GSBI has helped to accelerate over 819 social entrepreneurs, who have collectively raised over $580 million. New Ventures promotes clean technology innovation in Asia and Africa to serve the needs of the current and future generations in a sustainable manner.  

 

WDI is co-sponsoring the screening of a documentary featuring college students introducing innovative products in emerging markets by applying design thinking and social entrepreneurship principles. At the screening, a WDI-managed program that offers a rare opportunity for international teamwork and entrepreneurship open to all undergraduates will also be discussed.

The screening of the documentary, “Extreme by Design,” will be followed by a panel discussion and reception. The event is scheduled from 4-6 p.m. Feb. 1 in Room R0210 at the Ross School of Business. The event is open to UM undergrads. Space is limited; register HERE. (Watch a trailer for the film below.)

 

Extreme By Design Website Trailer from Ralph King, Hawkview Pictures on Vimeo.

 

The documentary follows students from Stanford University’s Institute of Design as they create potential life-saving products for people in Bangladesh, Indonesia and other developing countries.

Those attending the screening will have an opportunity to learn about participating in a new virtual exchange program with fellow students in the Middle East and North Africa (MENA). The MENA-Michigan Initiative for Global Action Through Entrepreneurship (M²GATE), managed by WDI, is open to any U-M undergraduate student.

During the eight-week M²GATE program, U-M students will be teamed with fellow students in Egypt, Libya, Morocco, and Tunisia. Together, the teams will develop and launch social entrepreneurship projects with the help of instructors, mentors, and successful entrepreneurs from Michigan and the MENA region. In the process, students will learn how to work as a team, collaborate with mentors and build bridges between cultures.

“We are excited to offer this opportunity to screen ‘Extreme by Design,’” said Amy Gillett, vice president of WDI’s Education Initiative. “The film highlights teams of university students working together and applying design thinking principles to solve big problems in emerging markets. It is fascinating to see the various issues that arise with team dynamics and how the team members are able to overcome these.”

In addition to WDI, the screening is being sponsored by Innovate Blue, the Barger Leadership Institute and Global Scholars – both at the College of Literature, Sciences, and the Arts.

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