London's BoP Class Adds Evening Sessions
Monday, October 27, 2008
For the first time, Ted London’s MBA course on doing business at the base of the pyramid will be offered in the evening during the fall B semester, which begins the week of October 27.
Great interest by Evening MBA students prompted the Ross School to make the class available to them. This is in addition to the daytime class, which London will continue to offer in fall B as well.
The course integrates concepts of strategy, international business, non-profit management, and poverty alleviation to stimulate the leadership skills and competitive imagination needed to create BoP ventures.
Through a combination of cases, readings, lectures, videos, and outside guests, class sessions engage students in discussions aimed at: 1) identifying the opportunities and challenges associated with a new perspective on serving BoP markets; and 2) developing the strategies, business models, partnerships, and mindsets required to productively explore those opportunities.
